Privacy Policy

Privacy Policy

MW Professional Audio Pte. Ltd.
Website: https://www.mwpro.co
Last updated: 30 October 2026

1. Introduction

MW Professional Audio Pte. Ltd. ("MW Professional Audio", "MW Pro", "we", "our" or "us") respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit our website, contact us, enquire about our products and services, or interact with our advertising campaigns, including those on Facebook and Instagram.

We operate internationally within the professional audio industry, providing equipment sourcing, sales, distribution, consultancy and related business services.

We process personal information in accordance with applicable data protection laws, including Singapore's Personal Data Protection Act 2012 (PDPA) and, where applicable, the European Union General Data Protection Regulation (EU GDPR) and United Kingdom GDPR.

2. Information We Collect

We may collect the following categories of personal information:

Personal and business contact information

Full name
Email address
Telephone number
Company or organisation name
Job title or professional role
Country or geographical location

Business enquiries and commercial information

Professional audio equipment requirements
Product and brand interests
Purchase or sales enquiries
Quotations and transaction information
Business correspondence
Information voluntarily provided during discussions

Website and technical information

When you visit our website, certain information may be collected automatically, depending on the technologies enabled, including:

IP address
Browser and device information
Pages visited and interactions
Referral sources
Cookies and similar tracking information

Advertising and lead generation information

When you submit an enquiry through Facebook, Instagram or other advertising platforms, we may receive the contact details and answers you choose to provide through those forms.

We aim to collect only information reasonably necessary for legitimate business purposes.

3. How We Collect Information

We may collect personal information when you:

Visit or interact with www.mwpro.co.
Submit a website contact or enquiry form.
Complete a Meta Instant Form through Facebook or Instagram.
Contact us by email, telephone, WhatsApp or other messaging services.
Request equipment information, quotations or availability.
Subscribe to marketing communications.
Engage with us regarding equipment sales, sourcing, consultancy or other commercial services.

We may also receive business contact information from professional introductions, business partners, publicly available professional sources or other lawful sources.

4. How We Use Your Information

We may use personal information for the following purposes:

Enquiries and customer service

To respond to enquiries, provide equipment information, prepare quotations, discuss product availability and communicate about requested services.

Business transactions

To facilitate the purchase, sale, sourcing, delivery and support of professional audio equipment and associated services.

Business development

To communicate with prospective customers, manufacturers, rental companies, distributors, system integrators, venues and other professional contacts regarding relevant business opportunities.

Marketing communications

To provide information about available equipment, new stock, special offers, product announcements and our services where you have consented or where such communications are otherwise permitted by applicable law.

Website operation and improvement

To maintain website functionality, understand website performance, improve user experience and evaluate advertising effectiveness.

Legal and regulatory compliance

To comply with applicable laws, maintain business records, prevent fraud and protect our legal rights.

5. Legal Basis for Processing

Where the EU GDPR or UK GDPR applies, we process personal information on one or more of the following legal bases:

Consent: Where you have agreed to a particular use, such as receiving optional marketing communications or the use of non-essential tracking technologies.
Contractual necessity: Where processing is necessary to respond to steps you request before entering into a contract or to fulfil an existing contract.
Legitimate interests: Where necessary for proportionate business activities, including responding to relevant business enquiries, maintaining commercial relationships, preventing fraud and improving our services, provided those interests are not overridden by your rights.
Legal obligations: Where processing is required to comply with applicable law.

Where Singapore's PDPA applies, we collect, use and disclose personal information with consent, deemed consent or another applicable legal authorisation.

6. Facebook and Instagram Lead Forms

MW Professional Audio uses Meta advertising services, including Facebook and Instagram Instant Forms, to connect with prospective customers interested in professional audio equipment and related services.

When you submit a lead form, we may receive information such as your name, email address, telephone number, company name, country and equipment interests.

We use this information to:

Respond to your enquiry.
Provide equipment specifications, pricing and availability.
Discuss potential purchasing or selling opportunities.
Arrange further communication regarding your requirements.
Send additional promotional communications where legally permitted.

Submitting an enquiry does not automatically subscribe you to unrelated promotional marketing.

Where required, we request separate consent for ongoing promotional communications.

Meta may independently process information according to its own privacy practices. You can review these at https://www.facebook.com/privacy/policy/.

7. Marketing Communications

We may occasionally communicate with customers and professional contacts regarding relevant products, services, available equipment and business opportunities.

We will obtain consent for marketing communications where required by applicable law.

You may opt out of marketing communications at any time by using an unsubscribe mechanism provided in our emails or by contacting us directly.

Withdrawing marketing consent will not prevent us from responding to existing enquiries or sending necessary transactional communications.

8. Cookies and Website Analytics

Our website may use cookies and similar technologies to support website functionality, understand visitor interactions and measure marketing performance.

Depending on the services installed, these may include:

Essential website cookies.
Website analytics technologies.
Advertising measurement technologies.
Meta Pixel or similar advertising tools.

Where required by applicable law, we will request your consent before placing non-essential cookies or activating non-essential tracking technologies.

You may manage cookies through your browser settings and, where available, our website's cookie preferences.

The specific cookies and technologies used may change as our website develops.

9. Sharing Your Information

We may share relevant personal information with third parties where reasonably necessary to operate our business, including:

Professional audio manufacturers and authorised distributors.
Equipment suppliers and commercial partners.
Logistics and shipping providers.
Website hosting and IT service providers.
Customer relationship management and communication platforms.
Payment, accounting and professional advisers.
Advertising and analytics service providers.
Regulatory authorities where legally required.

We disclose only information appropriate to the relevant purpose and apply contractual, organisational or other safeguards where required.

We do not sell personal information to third-party data brokers.

10. International Data Transfers

MW Professional Audio is a Singapore-registered business operating internationally.

Personal information may be accessed, processed or stored in countries outside your country of residence, including Singapore and countries in which our suppliers or service providers operate.

Where applicable, we implement appropriate safeguards for international transfers, including contractual protections, recognised transfer mechanisms or other measures required by applicable data protection law.

Where EU or UK data protection law applies, relevant international transfers will be assessed and protected in accordance with applicable legal requirements.

You may contact us for further information about applicable transfer safeguards.

11. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include appropriate access restrictions, secure systems, account authentication and controls over third-party service providers.

However, no internet-based transmission or electronic storage system can be guaranteed to be completely secure.

12. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including responding to enquiries, maintaining commercial relationships, fulfilling transactions and meeting legal obligations.

Retention periods depend on the nature of the information, the relevant business purpose and applicable legal requirements.

When information is no longer required, we will delete, anonymise or securely dispose of it as appropriate, unless further retention is legally permitted or required.

You may request deletion of your personal information, subject to applicable legal and business recordkeeping obligations.

13. Your Data Protection Rights

Depending on your location and applicable law, you may have rights to:

Request access to personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of personal information.
Withdraw consent where processing relies on consent.
Object to certain processing, including direct marketing.
Request restriction of processing.
Request transfer of your personal information where applicable.
Lodge a complaint with an appropriate data protection authority.

Certain rights may be subject to legal exceptions or limitations.

To exercise your rights, please contact us using the details in Section 17.

We may request reasonable verification of your identity before processing a request.

14. Third-Party Websites and Platforms

Our website and communications may contain links to third-party websites, social media platforms, manufacturers or service providers.

These third parties operate under their own privacy policies and practices.

MW Professional Audio is not responsible for the privacy practices or content of independent third-party websites.

We recommend reviewing their privacy policies before submitting personal information.

15. Children's Privacy

Our website, advertising and services are intended for business and professional audiences and are not directed towards children.

We do not knowingly collect personal information from children for marketing purposes.

If we become aware that personal information has been collected from a child without an appropriate legal basis or required consent, we will take appropriate steps to delete it.

16. Automated Decision-Making

We do not use personal information to make solely automated decisions that produce legal or similarly significant effects on individuals.

Advertising platforms may use automated technologies to determine advertising delivery and relevance in accordance with their own policies.

17. Contact Information and Data Protection Enquiries

For questions about this Privacy Policy, requests relating to personal information, or complaints concerning data protection, please contact:

MW Professional Audio Pte. Ltd.
Singapore
Website: https://www.mwpro.co
Privacy contact email: hello@mwpro.co
Data Protection Officer or designated contact: Ben Millson
Registered business address: MW Professional Audio Pte. Ltd. 160 Robinson Road, #14-04, Singapore Business Federation Centre, Singapore 068914

We will review and respond to privacy-related enquiries in accordance with applicable legal requirements.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, website functionality, advertising practices or legal requirements.

Any updates will be published on this page with a revised "Last updated" date.

Where required by law, we will provide additional notice or obtain renewed consent for material changes to how personal information is processed.

19. Applicable Data Protection Legislation

This Privacy Policy is intended to support compliance with applicable privacy and data protection legislation, including:

Singapore Personal Data Protection Act 2012 (PDPA).
European Union General Data Protection Regulation (EU GDPR), where applicable.
United Kingdom General Data Protection Regulation (UK GDPR) and applicable UK data protection legislation, where applicable.
Other relevant privacy and data protection requirements in jurisdictions where we conduct business.

Nothing in this Privacy Policy is intended to limit statutory rights available to individuals under applicable law.